Customer Retention Marketing Statistics

Customer Retention And Why It Should Matter?

So, what is your retention rate? Is retention rate a statistic your company is monitoring? What would you guess is the average retention rate if you had to guess? Well we have some answers thanks to a new study conducted by Omniconvert

Let’s get right down to the numbers by starting off with the study itself looked at 450 eCommerce companies that cut across a wide range of industries and whose yearly revenue ranged from less than a million dollars to over five hundred million dollars. Is should not be a shock that over 80 % of the companies that took part of the study indicated they are facing high and downright brutal competition in their business vertical. Also probably as expected the higher yearly revenue a company had the more attention and resources were devoted to focus on customer retention.

Here are some additional statistics about companies are approaching customer retention currently.

Retention Rate Study of ECommerce Businesses

So, what is your retention rate? Is retention rate a statistic your company is monitoring? What would you guess is the average retention rate if you had to guess? Well we have some answers thanks to a new study conducted by Omniconvert

Let’s get right down to the numbers by starting off with the study itself looked at 450 eCommerce companies that cut across a wide range of industries and whose yearly revenue ranged from less than a million dollars to over five hundred million dollars. Is should not be a shock that over 80 % of the companies that took part of the study indicated they are facing high and downright brutal competition in their business vertical. Also probably as expected the higher yearly revenue a company had the more attention and resources were devoted to focus on customer retention.

Here are some additional statistics about companies are approaching customer retention currently.

E-Commerce Companies Statistics On Their Retention Rate Programs

70%

Of Businesses Total Marketing Budget 70% Is Devoted To Acquisition & 30% To Retention.

50%

The Total Revenue Of 50% Companies Surveyed Is Less Than $10 Million Annually.

34%

Of Businesses Surveyed Only 34% Have Someone Who Is Monitoring Customer Retention Rates.

<30%

Of Businesses Whom Monitor Retention Say Their Retention Rate is < 30%.

29%

Of Businesses Surveyed Only 29% Are Satisfied With Their Retention Rates.

23%

Only 23% Of Companies Monitor & Use Net Promoter Score Optimize Retention

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