In December 2013 Google stopped updating its page rank bar that so many of us internet marketers used as a quick yard stick to measure the level of authority of not only a website but of individual website pages. The page rank bar still showed in browsers such as chrome, but in December of 2013 it stopped updating. It was funny to lessen to less experienced internet marketers and SEO’ers explaining to others in 2014 and 2015 things such as, “well this page has good page rank in my browser”.
All joking aside this did create an issue which left many people wondering how to gauge a website’s overall authority and strength. There is no real explanation why Google only update page rank twice in 2013 and killed it off but thankful there are other tools to gain valuable insight for SEO and helping to improve on a websites expertise, authority, and trust.