Google Page Rank Is Dead, So How Do You Measure Website’s Authority?
In December 2013 Google stopped updating its page rank bar that so many of us internet marketers used as a quick yard stick to measure the level of authority of not only a website but of individual website pages. The page rank bar still showed in browsers such as chrome, but in December of 2013 it stopped updating. It was funny to lessen to less experienced internet marketers and SEO’ers explaining to others in 2014 and 2015 things such as, “well this page has good page rank in my browser”.
All joking aside this did create an issue which left many people wondering how to gauge a website’s overall authority and strength. This is not only important for website owners but for internet marketers. A pages “rank” or overall “strength” is important for marketers when looking for and evaluating sites for a good linking partners. There is no real explanation why Google only update page rank twice in 2013 and killed it off but thankful there are other tools to gain valuable insight for SEO and helping to improve on a websites expertise, authority, and trust.
Moz® and Majestic® SEO Tools For Measuring Website Authority
Majestic Citation Flow: Predicts how influential a domain or URL might be based on how many sites link to it. The scale is 1-100. This can be for both the root domain and a specific URL.
Majestic Trust Flow: Predicts how trustworthy a site is based on how trustworthy its linked neighbors are. The scale is 1-100. This can be for both the root domain and a specific URL.
Moz Domain Authority (Root): A score of how well a given domain is likely to rank in Google’s search results.
Moz Page Authority (URL): A score of how well a given URL is likely to rank in Google’s search results.
MozTrust (Website Root/URL): A quality score from Moz based on a 1-10 scale.
MozRank (Root/URL): A quality score from Moz indicating a website or domain’s popularity.
MozRank (Root): The combined moz-Rank for all of the pages on a given root domain, averaged into a 1-10 scale.